The Value of the Product as an Essence in Market Activity : Example from Passenger Aviation

In the article, on the example of a civil passenger plane used in transport air services, the essence of the value of a marketing product in market activity was presented. In order to answer the question regarding the assessment of the value of a passenger plane, as a marketing product, by two parties - carriers and producers - the method of comparative analysis of available source data on basic technical and operational parameters of the selected civilian passenger aircraft models manufactured and delivered to the aviation market by the corporation Boeing.