The stereotype as a constitutive element of the values of women in business and the labor market

Stereotypes associated with excessive simplification, generalization and relegating valuation category affected. The purpose of this article is to show that stereotypes as necessary relationships generalizations, may also fulfill a positive role and be useful in the process of building awareness of the affirmation of women in business, in particular through the model of the complementarity of the values of gender, which concerns the relationship between the values of women and male.