Analiza porównawcza modeli pracy rzecznika prasowego i oficera wywiadu

Information resources possessed by the spokesman of a particular institution are decisive factors determining competent and effective execution of his or her activities. Every day’s work of spokesman focuses on collection and skillful selection of information which are being consecutively processed and disseminated. Firstly, the legal acts regulating responsibilities of the spokesmen and public information officers (public affairs officers) in the national defence sector (military press officers/representatives) do not include directives related to the problem of gathering the information by the press teams (public affairs teams). Moreover, there is a lack of specific guide lines on methods, techniques and tools that are applicable in this field of interest. Considering the above mentioned facts, this publication is an attempt to answer the question: can the informational model used by the spokesmen or press officers be integrated with an analogical model of intelligence officer’s or analyst’s?.