Digitization of business activities and human resources orientation on sustainable consumption and production

The main aim of the paper is to study the impact of the level of digitization of business activities on the human resources orientation on sustainable consumption and production (SCP) in small and medium-sized enterprises (SMEs). Design/methodology/approach: During the research process, a survey was conducted among 140 SMEs in Poland at the beginning of 2020. The multiple regression model was built to find the link between the variables. Findings: Statistical analysis indicated that digitization did not have a clearly positive impact on employees’ orientation towards SCP. Among the analysed variables, negatively correlated relationships appeared, especially in the area of the digitization of contacts with the customers. Research limitations: As limitations, it can be pointed the managerial approach during survey research, limited research group, as well as the study period excluding pandemic time. Originality/value: The novelty of the research manifests itself in in the fact that the research problem was applied to the small and medium-sized enterprises, instead of to corporations.