Reguła 3E jako podstawa zarządzania współczesnym przedsiębiorstwem

In the paper the attention has been drawn to the principle of "triple E" in the activity of the contemporary enterprise referring to effectiveness, economy and ethics of economic activities. Increasing financial benefits and also building the enterprise value was the domain of many enterprises until very recently. Along with increase in social awareness and also increase in unethical behavior on the market, a lot of enterprises more and more frequently take actions referring to moral standards and also the ones connected with the concept of social responsibility. These activities include social interests, interests of the employees, as well as the environment protection, enabling achieving measurable benefits and especially, increase in the enterprise value.(