PROFITABILITY OF FINANCIAL CONSULTING COMPANIES IN POLAND BEFORE CRISIS AND TIMES OF THE FINANCIAL CRISIS

The financial crisis and its effects are visible in many segments of the financial market. Thisis also a relatively young market for financial advice to retail clients in managing their finances.Initially, an initiative grassroots entrepreneurs and private financial institutions took the formof entities to help consumers in selecting the most appropriate credit initially, and laterinvestments, insurance, regular savings products. The success of the first companies invited to create the following, which were already other, more difficult operating conditions. Verifierof their market strategy, capital strength and management quality was just a financial crisis, whichmeant much more difficult environmental conditions and activities. As a result, you need torestructure the branch network and employment, financial innovation and expansion into newareas of counseling (SMEs). In the case of some players in the market these measures have notbeen successful, and the familiar (A–Z Finance, Money Expert) and less familiar (Homest SwissFamily Finance) issued numerous entities in the bankruptcy. The financial crisis had a negativeimpact on the effectiveness of financial advisors through the prism of their profitability. Branchout from the crisis strengthened and consolidated, but before it has a number of challenges relatedto issues of control, certification and standardization activities and restore confidence in thefinancial advisor profession, which has been undermined by the unethical actions by the financialcrisis (excessive indebtedness, exposure to excessive investment risk).