Anglicyzmy w artykułach dziennikarzy modowych a kryteria poprawności językowej

The article deals with the subject of expansive borrowings from English, encountered in the texts of fashion journalists published in the pages of women’s magazines. The Anglicisms in question have been characterized in confrontation with the criteria of evaluation of linguistic innovation used today by normativists, namely: the criterion of self-sufficiency, language economy  and  also  the  functional,  visual  and  aesthetic  criteria.  The  analysis  of  this  lexis renders  possible  its  evaluation  with  regard  to  usefulness  in  the  Polish  language,  but  also makes it possible to formulate conclusions whether we can talk today about the process of creation of a professional jargon of fashion journalists.