Gender w polskiej i niemieckiej reklamie prasowej. Porównawcza analiza dyskursu

The subject of this article is a linguistic analysis of gender discourse in multimodal texts of press advertising. This analysis is a comparative one. The comparison is drawn between one Polish advert from a magazine Twój Styl and one German advert from Der Spiegel (both from 2004), which show distinct similarity in many aspects. For the discourse analysis a multilevel linguistic approach suggested by German linguists has been used.