- Tytuł:
- Consumer affinity as a key factor to mitigate reluctance to buy foreign products: The moderating role of organic and induced image to counteract negative communication campaigns and image crises
- Autorzy:
-
Serrano-Arcos, M. Mar
Sanchez Fernández, Raquel
Pérez-Mesa, Juan Carlos - Data publikacji:
- 2024
- Wydawca:
- Instytut Badań Gospodarczych
- Tematy:
-
reluctance to buy
consumer affinity
perceived value and risk
organic and induced image
counteracting negative campaigns - Dostawca treści:
- Biblioteka Nauki
Artykuł